If you want your HTML email to put into recipient’s INBOX, you have to follow some rules.
Following are some important issues for sending HTML email:
1. Remove unnecessary HTML tags:
Remove these tags from your mail content:
– <html>, </html>
– META Tag
2. Use table for layout
Because of the very limited support of style sheets in webmail clients, the best and safe way to layout your html e-mail is to use tables.
3. Use Online Image
4. Hide Image Toolbar
5. Use Shortcut URLs:
URLs of email should be short/small.
6. Dont Use Anchors
7. Use Simple Inline Stylesheet
<td style=”font-family: Verdana, Arial, Helvetica, sans-serif; font-size:
10px;” >Vivamus ut sem. Fusce aliquam nunc vitae purus. </td >
8. Create your design with a white background color
Most webmail and e-mail clients use a white background color to display messages.
9. Use the title attribute instead of alt
The alt attribute for images doesn’t work in Gecko-based browsers such as Firefox and Mozilla
10. Use <br /> instead of <p>
11. Don’t use forms
13. Provide a link for display in the browser
14. Keep Your Subject Short and Informative
15. Don’t Use DHTML and Flash
16. Send your e-mail as multipart/alternative
If you send a HTML e-mail to people with a webmail or e-mail client who can’t read HTML e-mail, they will only see the HTML code. If you don’t know what your recipients use, send your e-mail as multipart/alternative. This is the HTML version and the plain text version.
These issues greatly affect the HTML email. Currently I am working on a project where the emails must have to be sent to INBOX. I got success following these issues. I am researching more on that.